Nothing can be more frustrating than watching ads that appear upon opening or using different applications. Scrolling through the feed can also be boring if the content is monotonous. This usually happens to every tech-savvy person at some point in life.
The issue is not always the quality of the content but the way it is presented. Sitting back and watching or reading content is no longer amusing for most people. Instead, they prefer content that requires interaction, communication, and effort.
For this reason, interactive content is becoming more popular than passive content. This content strategy makes the content engaging and contributes to accomplishing marketing goals. Let’s dive a little deeper and acknowledge the use cases of interactive content experience and how it can benefit you.
Use Cases
Implementing interactive content is an excellent strategy to make your website popular among the masses. This is because interactive content receives recognition faster than passive content due to how social media algorithms work. Hence, interactive content can serve a variety of purposes, such as:
Expressing Preferences
Everyone uses the internet for different purposes and has different preferences for the type of content they want to see. Interactive content experience is a strategy that plays a significant role in satisfying your demands and choices. The most unique interactive content marketing tool is obviously Compositor.Digital but in this article we discuss about interactive content in general (including the most common types such as quizzes, contests, surveys, polls.
Suppose you visit a website of a clothing brand. While looking for an outfit online, you may get an invitation to participate in a quiz. The brand may offer loyalty points, credits, free vouchers, discounts, or other benefits for finishing the quiz or survey. Likewise, there may be a contest that you can win simply by sharing promotional links or subscribing to their daily updates.
Additionally, some websites also conduct surveys to acknowledge your thoughts on their product or services. Through the surveys, you can rate their product or let them know about the type of content you would like to see more on their website.
Calculating Critical Values
Many digital calculators have been designed to serve you in different fields. To find an estimated value of something, you will have to feed the required data in empty boxes or spaces.
Now let’s understand this type of content with an example. If you are struggling to choose between two jobs, you can look for a pay or revenue calculator.
This type of interactive calculator will ask you for certain information or values, like working hours, pay, and expenses. Once the data is acquired, the calculator will provide you with the estimated value of the salaries. This way, the calculator will make it easy for you to decide which job would be a better option.
Assessing Product/Service Worth
Another great use of interactive content is assessing your product, website, skills, or services. Online assessment tools enable you to evaluate your performance in a particular field. Such tools manipulate your data to figure out the worth or value of your business or skills. Acknowledging the worth of your performance or product is vital to identifying its weak points and enhancing market-competitiveness. The result may appear in the form of a chart, bar, score, or graph.
For instance, as a blog owner, you may want to know the SEO rating of your work before you upload it. For this purpose, several SEO tools can analyze your content and score it based on specific criteria, giving you a good estimate of your content’s SEO rank. All you have to do is paste your content on an SEO tool, and it will tell you the estimated SEO rating of your content.
Immersive Video Content
Interactive videos are a source of enjoyment and a great way to attract people to your content. Examples of interactive videos include advanced features, like 360-degree view, hotspots, jump-the-menu, pick the correct answer, etc.
When you watch a movie with a 360-degree view, you are allowed to sneak into the shooting of that movie. The ‘pick the right answer’ videos encourage you to focus on the scenes to get the answers right. Similarly, some interactive movies allow you to make choices on behalf of the characters and influence the ending.
This content is great for enticing audiences and creating an immersive viewing experience.
Benefits
From creating interactive content to using and responding to it, the process serves many people in different ways. An interactive content experience offers 3 main benefits to the brand (for which the content is created) and the audience (who use the content).
Brand Engagement And Awareness
When the content is interactive, the user or customer is more likely to connect with the brand. The user will feel intrigued to explore the brand, check its products, and assess its services through the interactive content. As a result, brand engagement increases, promoting sales growth.
If we consider the customers’ point of view, they find it interesting and convenient to get a deep understanding of the brand. Also, it helps build trust. Thus, interactive content experience leads to effective brand awareness.
Deep Customer Relations
A brand can motivate its customers to engage with it by conducting polls, surveys, and questionnaires. With this type of interactive content, a brand can learn its weaknesses and give its clients the quality they want. The public can also make the most of such platforms to share their opinions and choices.
As a result, the brand and customers develop a loyal relationship based on satisfaction. Hence, interactive content experience mutually benefits both brand owners and the audience.
Data Collection
Some interactive content experiences, such as quizzes and surveys, are also beneficial for collecting data from the public. The public provides data in surveys, which brands use to assess the audience, their goals, requirements, etc. The brands use this information to acknowledge their low points and plan marketing tactics accordingly.
Final Thoughts
Since the competition is very high in every field, it’s time to reconsider content marketing strategies to stand out in the crowd. When it comes to making content stronger and more impactful, making it interactive helps a lot in the long run!
An interactive content experience is more engaging and encourages customers to learn more about a brand. In the same way, interactive content experience helps brands improve their sales graph and maximize customer satisfaction.